Who owns the content of an influencer campaign?
Updated November 2026
The influencer owns the content they make and publish on their channel. Your brand shares it on its own channels; use in paid ads is agreed with each influencer.
Want an idea of the cost first? Try our calculator
What can a brand do with influencer content?
- Share it
- Share the video on your brand's own channels.
- Link to it
- Point people to the video from your site, your emails or your app.
- Run it as an ad
- Use the video in paid ads, once the influencer has agreed to it.
Can a brand run an influencer's video as an ad?
Yes, when the influencer agrees to it. The ad runs from the influencer's own account:
- TikTok
- Spark Ads
- Partnership ads
How Ikanda handles content rights
Shown in the proposal
Use in paid ads, when you want it, is shown separately in the proposal.
In the agreement
How the content can be used goes into the agreement we sign with each influencer, before the brief.
Approved first
We approve each video before it goes live.