How much does a creator campaign cost?

We choose creators whose audience matches the people who buy your product, reach out to them, negotiate and sign the agreements. Then we build the brief with each creator and approve the content before it goes live. Each video goes out with a tracked link, and we follow views, engagement and conversions to choose the next round of creators.

By their audience. A creator joins the campaign when their community overlaps with the people who buy your product. We look at each channel's audience data, such as country, niche and engagement, before the first contact.

Ad inside the video: a segment of 60 to 90 seconds, presented by the creator inside one of their videos. Dedicated video: a whole video about your product. Short video: a vertical video on TikTok, Reels or Shorts. Live stream: the creator uses and presents the product live on Twitch.

Each creator gets their own tracked link, so you can see which creators drive sign-ups and sales. Views, engagement and audience data are followed after launch, and those numbers decide which creators come back for the next campaign.

The investment in creators follows the views they deliver: the market charges a price per thousand views, which changes with the niche and the format. For example, 5 creators with one ad each, on channels of 20K to 100K views per video, for a software product, add up to about 250,000 views and come to $10,000 to $20,000. It is a market estimate, and each creator's fee is agreed with them. Campaign management by Ikanda is part of the full proposal.