How to track sales from influencer campaigns
You track sales from an influencer campaign by giving each creator their own link and their own code, so every visit, signup and sale carries the name of the creator who brought it. With that in place you see which creators drive results and put the next budget where it works.
Which tools track an influencer campaign?
- Tracked links (UTM)
- A link with UTM tags for each creator shows the visits and signups from each video in Google Analytics or the analytics tool you already use.
- Affiliate links
- An affiliate platform gives each creator a link that records the sale itself, and can pay a commission per sale when the deal includes one.
- Promo codes
- A code with the creator's name gives viewers a reason to buy and records the sale even when someone types your address by hand or buys days later.
- App store links
- For an app, a link from your attribution tool counts the installs from each creator on the App Store and Google Play.
Affiliate link or promo code?
Use both. The link records the people who click. The code records the people who watch, remember and buy later, often on another device. Together they show what each creator sold.
What to measure in each video
- Views
- How many people saw the video.
- Clicks
- How many people went from the video to your site or store.
- Signups or installs
- How many people started using the product.
- Sales
- How many purchases came through the link or the code.
- Cost per result
- What you invested in each video divided by the signups or sales it brought.
How long until the sales show?
A YouTube video keeps bringing viewers for months through search. Keep the links and codes active after the campaign ends: the sales that arrive later count too.
How Ikanda tracks a campaign
We set up the links and codes for every creator before the first video goes live, follow views, engagement and conversions after launch, and use the numbers to choose who comes back in the next round.
See also: how much do influencers charge?