How much do influencers charge?
Creators price a sponsored video by the views it is expected to get. In 2026 a sponsored segment inside a YouTube video costs about US$15 to US$80 per thousand views, depending on the niche. A software channel that averages 50,000 views a video charges around US$3,000 for one.
Rates by niche
Price per thousand views for a sponsored segment inside a YouTube video.
| Niche | Per thousand views |
|---|---|
| SaaS & software | US$40 to US$80 |
| Finance & fintech | US$30 to US$60 |
| Apps & productivity | US$28 to US$55 |
| Tech & hardware | US$25 to US$45 |
| Education | US$20 to US$40 |
| Fashion & beauty | US$18 to US$35 |
| Gaming & simulation | US$15 to US$30 |
| Lifestyle, health & consumer | US$15 to US$25 |
Rates by format
Price per thousand views, from the lowest niche to the highest.
| Format | Per thousand views |
|---|---|
| Ad inside the video | US$15 to US$80 |
| Dedicated video | US$21 to US$112 |
| Short video (TikTok, Reels, Shorts) | US$7.50 to US$40 |
| Live stream on Twitch, per thousand hours watched | US$80 to US$200 |
What one video costs
A segment inside a YouTube video, at the typical rate, by the views a channel averages.
| Average views | Software | Tech | Gaming |
|---|---|---|---|
| 10,000 | US$600 | US$350 | US$220 |
| 50,000 | US$3,000 | US$1,750 | US$1,100 |
| 200,000 | US$12,000 | US$7,000 | US$4,400 |
What moves the price
- Views per video
- Creators price by the views a video gets, so a channel's recent average is the first number to look at.
- Niche
- An audience that buys software or financial products is worth more to brands, and the price follows.
- Format
- A dedicated video costs more than a segment inside one, and a short video costs less.
- Use in ads
- Running the video in your paid ads is agreed with each creator, apart from the post itself.
Market rates gathered from public research in 2026. A creator's own quote can be higher or lower.