How much does a creator campaign cost?

We choose creators whose audience matches the people who buy your product, in any country and language, looking at each channel's audience data. Then we reach out, negotiate and sign the agreements, build the brief with each creator and approve the content before it goes live.

Ad inside the video: a segment of 60 to 90 seconds, presented by the creator inside one of their videos. Dedicated video: a whole video about your product. Short video: a vertical video on TikTok, Reels or Shorts. Live stream: the creator uses and presents the product live on Twitch.

The investment has two parts: what goes to the creators, and Ikanda's management fee. The creators' part follows the views they deliver, at a price per thousand views that changes with the niche and the format. For example, 5 creators with one ad each, on channels of 20K to 100K views per video, for a software product, add up to about 250,000 views and come to $12,500 to $17,500. The management fee, and use of the videos in ads when you want it, are shown separately in the proposal.

The first videos usually go live 2 to 4 weeks after the campaign starts. That covers choosing the creators, the agreements, the brief and the production. With larger creators, the negotiation can take a little longer.

Each creator gets their own tracked link, so you can see which creators drive sign-ups and sales. Views, engagement and audience data are followed after launch, and those numbers decide which creators come back for the next campaign.

Yes. You can start with a few creators, see the results and grow from what worked. The first campaign follows the same process as any other, at a smaller size.